Laiik In: Culture Trip
![Laiik In: Culture Trip](http://laiik.com/cdn/shop/articles/32349420_367516833652191_8533553465383714816_o_{width}x.jpg?v=1537236756)
Family-run and inspired by traditional Greek footwear, it’s the authenticity and purpose behind Laiík that first attracted Janney to the job. “When I was working for Billy Reid I became so aware of the amount of waste that the industry was generating,” she says. “Working in line with the fashion calendar and producing four collections a year felt pointless at times. The idea behind Laiík is that we create classic pieces that are made to last.”...