Laiik In: Washingtonian Magazine
Written by Mimi Montgomery at the Washingtonian Magazine
Wouldn’t it be nice to walk out of your DC office and escape to a breezy summer home in Greece?
Well, now you can (sort of). Laiik, the DC-based Greek sandal line run by local siblings, will host a summer-long pop-up in Dupont Circle that’s designed to look like a Mediterranean vacation escape. It soft opens April 20, but will officially be open for the summer come May 1.
Inside, expect to see high ceilings, a minimalist aesthetic, and lots of white, says Helene Theros, who cofounded Laiik with her brother and sister. “There’s this Greek minimalism that I think we all wanted to express,” she says of creating the space. “The simplicity of the design enhances the beauty of the materials and the raw ingredients [in our products]. We see that when we work on our shoes, but we also want to show it in our pop-ups.”
Customers can stop by to check out the brand’s sandals, which are handmade in Greece by third-generation artisans out of Italian vegetable-dyed leather. The Greek-American siblings grew up buying sandals on their trips to Greece, says Theros, so they knew they wanted to bring the same detailed craftsmanship and authenticity to their own shoes.